TV Globo é a nova cliente da Playax

A emissora passa a utilizar o sistema de monitoramento e desenvolvimento de audiência baseado em dados (data-driven audience development) criado pela startup, que captura e analisa informações sobre o consumo de música no Brasil, monitorando rádios, TVs, redes sociais, serviços de streaming, sites de música, web rádios e shows.

TV Globo is Playax’s new client

The TV station uses the monitoring and data-driven audience development system created by the startup, which captures and analyzes information about music consumption in Brazil, monitoring thousands of radio and TV stations, social networks, streaming services, music sites, web radios and live concerts.

Categories: Relatorio Semanal

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